In the Media
How this Oakland DJ is helping push Afrobeats into the Pop Mainstream
by Brandy Collins
San francisco
Chronicle
Festival Highlights
A Premier Stage
ABATL is forever focused on proving space for local talent, featuring over 4 dozen local artists across the last 3 years.
​
In 2024, we expanded our reach to bring international talent to the bay by featuring one of the top artists in Afrobeats out of Nigeria, BNXN fka Buju. We also had Ghana's top DJ, IPhxne DJ, as the opening act.
Creating opportunities for local entrepreneurs
Every year, we feature over 40 local artisanal vendors that offered a range of goods and services, generating $50-60K in revenue for small business owners.
In the news
California's biggest Afrobeats Outdoor fest
4,000+ in attendance annually since 2022.
bECOME A SPONSOR
Afrobeats at the Lake is representative of an emerging economy creating content at a larger scale, specifically targeting this market within mainstream music and entertainment. Companies like Apple, Netflix, Sony, Twitter and Universal have also identified Africa and its diaspora as the next big consumer market.
​
Your early support provides an opportunity to build meaningful relationships within the local community and with small businesses, while also investing in their economic growth. Your support demonstrates early cultural buy-in and translates into positive brand association, trust and loyalty from our audience.